Welcome to Dividend Week
Every Sunday evening, Dividend Week delivers actionable, high-conviction income setups—giving you the exact research and strategy you need to prepare for the trading week ahead.
Our core thesis is simple: Income strategy is only valuable if it beats the market.
If a portfolio strategy can’t outperform the long-term historical average of an standard S&P 500 index ETF like SPY or VOO (~11% annualized return), it isn’t worth your capital.
The Strategy: Multi-Asset Yield + Options Overlays
We are long-term wealth builders, not daytraders. We focus on patient, structural wealth accumulation by deploying a hybrid strategy across three asset classes:
Quality Dividend Equities: High-conviction individual stocks with strong balance sheets.
REITs (Real Estate Investment Trusts): High-yielding real estate assets bought at attractive net asset valuations.
Strategic ETFs: Income-focused and index-based funds that establish a stable yield floor.
How We Exceed the 11% Benchmark
To beat the baseline S&P 500 benchmark, we combine opportunistic entry points with covered call and cash-secured put overlays:
Buying Quality at Valuations: We identify fundamentally sound stocks, REITs, and ETFs when market pricing raises their native dividend yield to attractive levels.
Option Premium Generation: We sell covered calls to systematically generate option premium, lower our cost basis, and boost annualized yield beyond traditional buy-and-hold limits.
Cash-Secured Puts for Value Entries: We use put selling to get paid while waiting to buy quality assets at our desired strike prices.
The result is a double-engine income strategy designed to generate high annualized cash flow that turns equity positions into real-world bill-paying assets.
What Subscribers Get Every Sunday Evening
Delivered directly to your inbox every Sunday night before the market opens Monday:
The Sunday Setup: The top dividend stock, REIT, or ETF setups trading at value levels where native yield meets our entry criteria.
Options Mechanics (Calls & Puts): Clear strike prices, expiration dates, and target premium yields designed to elevate total portfolio returns above the ~11% market benchmark.
Cash Flow & Bill-Coverage Analysis: Real-world tracking of how generated yield can cover recurring monthly expenses like utilities, phone plans, or housing costs.
About the Author
I’m TW Cassell, founder and chief strategist behind Dividend Week.
As a value-focused income investor, I believe in structured, rule-based investing over speculative daytrading. My objective is to provide actionable research that helps long-term investors combine traditional equity yields with modern options mechanics to consistently compound wealth and fund real-world lifestyles.
Prepare for the Week Ahead
Subscribe today to receive the next issue of Dividend Week directly in your inbox every Sunday evening.
